Find as at: 577 Roman Road, London, E3 5ES or call: 020 8980 2515

Frequently Asked Questions

What events do you bake cakes for?


We can make you cakes for any event, no matter how many people will be coming. We have plenty of experience - we've made cakes of up to 12 tiers for weddings, birthdays, anniversaries, Valentine's Day, Christmas, Eid, and Divali, and we are happy to recommend cakes to suit any occasion. But you don't need to wait for a special occasion to try our cakes - a cake makes any day of the year sweeter!

What kinds of cake do you make?

We can make almost any kind of cake you ask for. One easy way is to pick a base, an icing, and a filling, from these possibilities:

  • Base: vanilla sponge / chocolate sponge / rich fruitcake
  • Icing: soft cream / fresh fruit with cream / Royal icing / marzipan
  • Filling: cream / cream with mixed nuts / cream with jam

But there are many other possibilities, like:

  • cheesecake / carrot cake / spice cake / coconut cake / Madeira cake / lemon cake...

For more ideas, contact us, or just come visit our shop and take a look around or taste a piece!

What special dietary requirements do you cater for?

If you want a sugar-free, nut-free, egg-free, or vegan cake, we are happy to oblige. We may be able to handle other special requirements - just phone or stop by the shop and ask us. At the moment, all our cakes are vegetarian.

Are your cakes halal? Aren't all cakes halal anyway?

At most cake shops, your cake might contain alcohol or animal gelatine - which is often made from pig bones! But at 1st Choice Cakes, we guarantee that all our cakes are 100% halal - we never use alcohol, animal gelatine, or any other haram substance.

I've got a wedding to plan, but we don't like rich fruitcake...

Traditionally, wedding cakes are made from rich fruitcake, because it keeps well enough to last a year or more - letting you save the top tier for your first anniversary. However, nowadays people are increasingly going for alternatives that they prefer, and if you don't like fruitcake, we can provide plenty of other choices: sponge cake, Madeira cake, lemon cake, and many other possibilities. You can even have different layers be made of different types of cake. Come to our shop if you want our experienced staff's help with planning the wedding cake!

What shapes of cake can I get?

Usually, our cakes are round or square, or heart-shaped. However, we can do practically any shape you want - for example, star-shaped, car-shaped, football-shaped, number-shaped... Just come to the shop and show us the shape you have in mind.

How can I know if it will taste good?

If you're wondering about our quality, come any day and taste a piece of our cake free of charge! We are confident that you will love the taste, like the hundreds of satisfied customers who have given their feedback.

When should I order my cake?

For weddings, we normally ask that you order at least three weeks in advance - and earlier is better, to make sure everything goes smoothly. For other occasions, a week in advance is enough. However, if you urgently need a cake sooner than that, don't panic - drop by our shop and we'll see if we can help. Naturally, we also have fresh hand-baked cakes you can get.





How do I pay?

We ask for at least 50% of the cost to be paid when you place the order. The rest must be paid before you collect the cake. We accept payment in cash, by cheque, or by credit or debit card; for cheques, we require enough time to clear it before collection.

What if I'm not satisfied?

We are confident that you will love our cake. However, in the very unlikely event that you do find a serious problem, we are happy to replace cakes returned complete or nearly complete.